Monday, February 25, 2008

LATEST CASH ADVANCE NEWS

LATEST CASH ADVANCE NEWS
Monday, February 25, 2008

PAYDAY LOANS FAST BECOMING A MIDDLE-CLASS FINANCIAL TOOL

A story in the Norfolk Virginian-Pilot described how payday loans have become popular with a surprising new group: middle-class suburbanites. Payday loans have traditionally been seen as a crutch for low-income consumers, and lenders perceived as predators taking advantage of their needy situation. In fact, payday lenders are now targeting "good, hard-working, middle-class people" with median incomes of $30,000 or more.

One local resident, a pipefitter, routinely paid off one loan before taking out another to cover bills. In this manner he was able to avoid the high interest costs associated with borrowers who failed to meet their repayment obligations on time. It appears payday lending to the middle class is a trend that's here to stay.

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